“It’s a fast, beautiful and fun way to share your photos”
Originally available to iPhone users, Instagram is now available to Android users as well. Instagram has seen amazing growth in the first seven months of 2012 – going from 15 million users at the beginning of 2012 to 80 million in July – an increase of over 400% in just seven months. It doesn’t take a genius to realize that those are some pretty remarkable numbers.
40% of the brands listed in Interbrand’s Top 100 utilize Instagram according to a study conducted by Simply Measured.
Based on the conclusion of the Simply Measured study: “For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 million potential customers are being ignored.”
We would recommend that all brand managers and marketers, who are not currently active on Instagram on behalf of their brands, get active. More and more businesses and consumers are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest.