There’s a new generation of landing pages that can offer customer data profiling and data capture features, e-Commerce, video and lead generation tactics.
A landing page is a standalone web page, created specifically for the purposes of a marketing campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad, social media ad or some other place on the web.
They Can Serve Several Purposes
-Help to drive traffic to specific areas of your website.
-Capture data through surveys and mini forms.
-Get website visitors to convert to the next stage in the sales process.
-They can grow your email or mobile lists with opt-in features.
-Display videos, product or service info or teaser information.
-Can give your customers a single, clear path to your shopping cart.
-They can be tracked and measured.