If you are trying to reach new target markets, be sure to consider the growing Hispanic population in the United States.  Is the Hispanic population really growing as fast as the media claims?  Yes. There are approximately 53 million Hispanics in the U.S. today.

Hispanics are actively purchasing products and utilizing services and are a critical component to our economy.  As you know, the Hispanic consumer is rich in culture, in the foods they eat, in music, etc.  They are also very family oriented, integrated within the U.S., and are growing in numbers exponentially. Interestingly enough, the Hispanic consumer is now younger than the non-Hispanic general consumer.  The average age of a Hispanic consumer is 26 and the average age of a general consumer is 41.

Many brands have recognized that they will only grow if they focus on the Hispanic market.  Lots of bigger markets, like Los Angeles, Chicago, Dallas, and Miami know that: if you don’t garner the loyalty of the Hispanic market, you’re not going to grow.  Furthermore, growth in the years to come will come from multicultural consumers. More than ever, it is important to know how to market to, connect with, and reach the growing Hispanic market.

In September 2011, Businessweek listed Irvine, CA as the 5th best city in the US.  Irvine is home to many corporations, The Irvine Spectrum, the University of California, Irvine, The Orange County Great Park, and countless award winning communities.

Irvine is a suburban city located in Orange County.  Known as one of the safest cities in California, it offers classical architecture, a diverse community, recreation, economic vitality, and a sense of character.

We enjoy the city of Irvine because we feel it offers a rich cultural experience, is the Mecca of start-ups, high techs, and home to many of our cherished customers.

“It’s a fast, beautiful and fun way to share your photos”

Originally available to iPhone users, Instagram is now available to Android users as well.  Instagram has seen amazing growth in the first seven months of 2012 – going from 15 million users at the beginning of 2012 to 80 million in July – an increase of over 400% in just seven months.  It doesn’t take a genius to realize that those are some pretty remarkable numbers.

40% of the brands listed in Interbrand’s Top 100 utilize Instagram according to a study conducted by Simply Measured.

Based on the conclusion of the Simply Measured study: “For brands that continue to hold out and watch as their competition is engaging users and measuring results, 80 million potential customers are being ignored.”

We would recommend that all brand managers and marketers, who are not currently active on Instagram on behalf of their brands, get active.  More and more businesses and consumers are using Instagram, just as they are Facebook, Twitter, Google+ and Pinterest.

Digital Media can mean a lot of things depending on who you talk to.  Wikipedia, Google, Bing, dictionary.com-they’re all good sources.  At 5 Creative Group, we use the phrase, Digital Media as keywords that summarize some of the key services that we do.  This includes everything related to the Internet that can fast-forward and change business models, including corporate websites, digital catalog sites, social media sites, blog sites, video broadcasting sites, micro sites, and ecommerce.  We also use it loosely to refer to everything digitally related for the other services that we offer-digital photography, video production, and digital PR.  New media and the digital lifestyle is changing the way we do business.  We have to stay on top of it all.

With innovative Internet based technology and software being developed on a daily basis, everything seems to get smarter, faster, and sleeker.  Digital technology will continue to evolve and we want to be a part of this future and stay ahead of the curve.  Of course, we strive to enable our clients to leverage digital media to grow their organizations and to grow them at light speed.  For more information, visit www.5creativegroup.com